Is Instagram or Facebook better for real estate?

For real estate agents, Instagram is mostly not as effective as Facebook. Of the platform’s 1 billion users, only 11 percent reside in the U.S. Only one-third of the most-viewed stories are from businesses.

Which social media platform is best for real estate?

Top 9 Real Estate Social Media Platforms

  • Facebook. The big daddy of social media, Facebook has a massive user base as well as built-in marketing tools for targeting neighborhoods and demographics. …
  • Instagram. …
  • Twitter. …
  • LinkedIn. …
  • Trulia. …
  • Zillow. …
  • ActiveRain. …
  • MeetUp.

Is Instagram good for real estate?

Yes, Instagram is good for real estate, especially when used properly. Instagram is the best place if you want to get more engagement in your business. Consumers love to follow their favorite brands on Instagram. 80% of users are following at least one business account.

Are Facebook ads good for real estate?

As a real estate agent, you can use Facebook Live to create a virtual tour of a property or stream live from an open house while you address your prospects. You can also use it as promotional content. The real-time, in-person feel of Facebook Live ads helps to build brand awareness and trust for your business.

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How often should Realtors post on Instagram?

Instagram: 1-2 per day

There’s an unwritten rule among Instagramers that a user shouldn’t post more than once per day.

Do real estate agents need social media?

Philip Scheinfeld: Real estate agents are now selling homes and buildings, finding clients, and growing their brands online — all through social media. Having a social media presence is one of the most important, if not the most important presence you can have today as an agent.

Can I use realtor in my Instagram handle?

The same rules governing the use of the REALTOR® marks apply on the internet. In a username, members are authorized to use the REALTOR® marks only to indicate membership to NAR by using the marks with a member’s name or with the legal name of a member broker’s real estate business.

How do Realtors get Instagram followers?

Here are our 10 best tips and ideas for real estate Instagram:

  1. Set the right Instagram objectives.
  2. Use local targeting.
  3. Get smart about demographics.
  4. Make use of popular real estate Instagram hashtags.
  5. Use carousel ads to show off your properties.
  6. Bring real estate to life with video.
  7. Leverage aspirational imagery.

How do I set up Instagram for real estate?

Setting Up Your Instagram Page

  1. Download the Instagram App and Sign Up. …
  2. Select a Username. …
  3. Write Your Bio. …
  4. Add a Profile Photo. …
  5. Invite Your Friends and Family to Follow You. …
  6. Consistently Post Quality Photos. …
  7. Using Captions in Real Estate Instagram Photos. …
  8. Using Instagram Live Video.

What should I post on my real estate Facebook page?

50 Post Ideas for Your Real Estate Facebook Page

  • Use polls and quizzes to learn about your audience. …
  • Run contests on your real estate Facebook page. …
  • Post about customer success stories. …
  • Share a video that you create. …
  • Organize regular giveaways. …
  • Share a video walk-through of an open house.
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How do I target my house on facebook 2021?

How to Set Up an Ad Campaign Step-by-Step

  1. Create a New Facebook Ad Campaign. Log in to your Facebook Ads Manager and go to the Campaigns section.
  2. Select Special Ad Categories. …
  3. Choose Campaign Objective. …
  4. Name Your Campaign. …
  5. Create a New Audience. …
  6. Set Detailed Ad Targeting. …
  7. Choose Ad Placement. …
  8. Choose Your Budget.

How often should Realtors post on Facebook?

Facebook – Top brands average 2-5 times per day, seven days a week. Morning 7 am to 11 am and evenings 9 pm to 11 pm are usually optimal. After the recent algorithm change, Facebook highly values fresh content. The rule of thumb now is to publish as often as you have new, compelling content to share.

How often should Realtors post on social media?

According to CoSchedule, in order to increase awareness and engagement, businesses should post: Once per day on Facebook between 1 p.m. and 4 p.m. 15 tweets per day on Twitter between the hours of 2 a.m. and 10 p.m. 11 pins per day on Pinterest between the hours of 2 a.m. and 11 p.m.

What do Realtors post on Instagram?

27 Ideas for your Real Estate Instagram Posts

  • Local Market Stats. People care about some market stats, but usually only if they’re extremely local and relevant to them. …
  • Local Thing To Do. When you go do something local, post about it! …
  • Local Restaurant. …
  • Team Event. …
  • Goals. …
  • Pets. …
  • Personal News. …
  • Local Photo.